Leading GlobalLEADING GLOBALGLOBAL MARKET OPERATIONS
Representative course

Advancing International B2B Projects

Understand why projects stop after the first meeting and build a mechanism from need to contract.

Who should attend

Sales and presales teams

Solution managers

International project leaders

Learning goals

Identify critical project gates

Coordinate cross-functional teams

Create certainty around next actions

Format

Case-based programme · recommended 1 day

Course modules
01

B2B decision cycles

02

Stakeholders and needs

03

Technical meetings and demos

04

Samples and PoCs

05

Quotation and negotiation

06

Project records

07

Cross-border coordination

08

Contract and delivery

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