Leading GlobalLEADING GLOBALGLOBAL MARKET OPERATIONS
Representative course

Practical Overseas Customer Development

Build an executable B2B method from ideal customer profile and outreach to meetings and follow-up.

Who should attend

International sales teams

Business development professionals

Account managers

Learning goals

Create a precise customer profile

Improve first-contact quality

Build a sustainable follow-up system

Format

Workshop · recommended 1–2 days

Course modules
01

Use cases and customer profile

02

Target account pool

03

Research and prioritisation

04

Email, phone and social outreach

05

Meeting preparation

06

Need and decision-chain mapping

07

Pipeline management

08

Review and iteration

Start a conversation

Discuss a course for your team

Tell us about your product, target sector and current questions. We will first understand the business, then discuss a practical route into the market.

Request a tailored market solution