Market and customer
Define whose problem the product solves, who uses it, who buys it and who influences technical choice. Market size matters only after these roles are clear.
Channel and pricing
Understand how comparable products reach customers, what channel margin is needed and how tax, import and delivery affect the landed price.
Access and delivery
Registration, certification and import requirements vary by product and should be confirmed locally before commercial promises are made.
Relationships and execution
Trust is built through consistent response. Decide in advance who owns communication, technical answers, pricing and follow-up.